-
1 primary
1. adjective1) (first) primär (geh.); grundlegendprimary source — Primärquelle, die (geh.)
2) (chief) Haupt[rolle, -sorge, -ziel, -zweck]2. noun* * ** * *pri·ma·ry[ˈpraɪməri, AM -meri]\primary concern Hauptanliegen ntto have \primary jurisdiction zuständig seinthe FBI still has \primary jurisdiction die Zuständigkeit liegt zunächst beim FBI\primary responsibility Hauptverantwortlichkeit f2. (not derivative) roh gewonnen, Roh-\primary source materials Rohmaterialien pl* * *['praImərɪ]1. adj(= chief, main) Haupt-, wesentlich, primär (form)that is our primary concern — das ist unser Hauptanliegen or unsere Hauptsorge
of primary importance —
at primary level ( Brit Sch ) — in der Grundschule, auf Grundschulniveau
2. n1) (= colour) Grundfarbe f2) (esp Brit: primary school) Grundschule f3) (US: election) (innerparteiliche) Vorwahl* * *A adj1. erst(er, e, es), ursprünglich, anfänglich, Erst…, Anfangs…, Ur…:primary election → B 6 a;primary instinct Urinstinkt m;primary meeting → B 6 b;primary tumo(u)r Primärtumor m (besonders des Krebses)2. primär, hauptsächlich, wichtigst(er, e, es), Haupt…:primary circuit → B 4 a;primary colo(u)r → B 2;primary concern Hauptsorge f;primary electrons PHYS primäre Elektronen, Primärelektronen;primary evidence JURa) gesetzliches Beweismittel,b) Prima-facie-Beweis m, Anscheinsbeweis m;of primary importance von höchster Wichtigkeit;primary liability JUR unmittelbare Haftung;primary literature Primärliteratur f;primary planet → B 5;primary quality Haupteigenschaft f;primary road Straße f erster Ordnung;primary winding → B 4 b;primary wing → B 3 b3. grundlegend, elementar, Grund…:b) US Grundschul-, Br Grund- und Hauptschulwesen n;a) Br Grund- und Hauptschule f,b) US Grundschule f;primary industry Grundstoffindustrie f;primary meaning Ur-, Grundbedeutung f;a) WIRTSCH Grundstoff m,b) Urprodukt n4. GEOLa) paläozoischb) zuerst oder ursprünglich entstanden5. CHEMa) primär, sauerb) Primär…6. LINGB s2. Primär-, Grundfarbe f3. ZOOLa) ORN Hauptfeder f, Schwungfeder f erster Reiheb) Vorderflügel m (von Insekten)4. ELEKa) Primär(strom)kreis mb) Primärwicklung f5. ASTRON Hauptplanet m6. POL USa) Vorwahl f (zur Aufstellung von Wahlkandidaten)b) Versammlung f zur Nominierung der Wahlkandidatenprim. abk1. primary2. primate3. primitive* * *1. adjective1) (first) primär (geh.); grundlegendprimary source — Primärquelle, die (geh.)
2) (chief) Haupt[rolle, -sorge, -ziel, -zweck]2. noun* * *adj.anfangs... adj.primär adj.ursprünglich adj. -
2 Tao-te Ching (A primary Taoist writing, classic of Chinese philosophical literature)
Религия: "Дао дэ цзин"Универсальный англо-русский словарь > Tao-te Ching (A primary Taoist writing, classic of Chinese philosophical literature)
-
3 secondary
adjective1) (of less importance) zweitrangig; sekundär (geh.); Neben[akzent, -sache]; (derived from something primary) weiterverarbeitend [Industrie]secondary literature — Sekundärliteratur, die
be secondary to something — einer Sache (Dat.) untergeordnet sein
2) (indirectly caused) sekundär (geh., Med., Biol.)* * *1) (coming after, and at a more advanced level than, primary: secondary education.) höher2) (lesser in importance: a matter of secondary importance.) zweitrangig* * *sec·ond·ary[ˈsekəndəri, AM -deri]\secondary aim sekundäres Ziel\secondary character Nebenrolle fto be of \secondary importance von untergeordneter Bedeutung seinto play a \secondary role eine untergeordnete Rolle spielen2. (education) höher3. MED Sekundär-\secondary infection Sekundärinfektion f4. ECON weiterverarbeitende(r, s)5. SCI\secondary amine CHEM sekundäres AminII. n2. (secondary school) höhere [o weiterführende] Schule3. no pl (education) ≈ Hauptschule f; (more advanced level) ≈ Realschule f, ≈ Oberstufenrealgymnasium nt ÖSTERR, ≈ Sekundar-/Mittelschule f SCHWEIZ* * *['sekəndərI]1. adjof secondary importance — von untergeordneter or sekundärer Bedeutung
that was only secondary to our need to save money — das kam erst an zweiter Stelle nach der Notwendigkeit, Geld zu sparen
secondary character (Film, Theat) — Nebenfigur f
secondary modern ( school) ( dated Brit ) — ≈ Realschule f
secondary teacher — Lehrer( in) m(f) an einer höheren Schule
subjects taught at secondary level — Unterrichtsfächer pl in höheren Schulen
2. n(inf: school) höhere Schule* * *A adj (adv → academic.ru/65268/secondarily">secondarily)2. zweitrangig, -klassig, nebensächlich, untergeordnet:be of secondary importance zweitrangig oder nebensächlich sein4. Neben…:5. CHEM sekundär, Sekundär…:6. ELEK sekundär, induziert, Sekundär…:secondary circuit → B 3 a;7. GEOLa) sekundär8. LINGa) sekundär, (aus einer abgeleiteten Form) abgeleitetb) Neben…:secondary tense Nebentempus n9. Hilfs…, Neben…:10. SCHULE Oberschul…11. secondary toa) (nach)folgend auf (akk),b) bedingt durchB s1. (etwas) Untergeordnetes2. a) Untergeordnete(r) m/f(m)b) Stellvertreter(in)3. ELEKa) Sekundär(strom)kreis mb) Sekundärwicklung f4. ASTRON Satellit m5. ORN Nebenfeder f6. MED Metastase f, Tochtergeschwulst fsec. abk3. secondary4. secretary5. sections6. sector* * *adjective1) (of less importance) zweitrangig; sekundär (geh.); Neben[akzent, -sache]; (derived from something primary) weiterverarbeitend [Industrie]secondary literature — Sekundärliteratur, die
be secondary to something — einer Sache (Dat.) untergeordnet sein
2) (indirectly caused) sekundär (geh., Med., Biol.)* * *(high) school certificate n.Schulabschluss m. adj.gsächlich adj.sekundär adj.untergeordnet adj.zweitrangig adj. -
4 Artificial Intelligence
In my opinion, none of [these programs] does even remote justice to the complexity of human mental processes. Unlike men, "artificially intelligent" programs tend to be single minded, undistractable, and unemotional. (Neisser, 1967, p. 9)Future progress in [artificial intelligence] will depend on the development of both practical and theoretical knowledge.... As regards theoretical knowledge, some have sought a unified theory of artificial intelligence. My view is that artificial intelligence is (or soon will be) an engineering discipline since its primary goal is to build things. (Nilsson, 1971, pp. vii-viii)Most workers in AI [artificial intelligence] research and in related fields confess to a pronounced feeling of disappointment in what has been achieved in the last 25 years. Workers entered the field around 1950, and even around 1960, with high hopes that are very far from being realized in 1972. In no part of the field have the discoveries made so far produced the major impact that was then promised.... In the meantime, claims and predictions regarding the potential results of AI research had been publicized which went even farther than the expectations of the majority of workers in the field, whose embarrassments have been added to by the lamentable failure of such inflated predictions....When able and respected scientists write in letters to the present author that AI, the major goal of computing science, represents "another step in the general process of evolution"; that possibilities in the 1980s include an all-purpose intelligence on a human-scale knowledge base; that awe-inspiring possibilities suggest themselves based on machine intelligence exceeding human intelligence by the year 2000 [one has the right to be skeptical]. (Lighthill, 1972, p. 17)4) Just as Astronomy Succeeded Astrology, the Discovery of Intellectual Processes in Machines Should Lead to a Science, EventuallyJust as astronomy succeeded astrology, following Kepler's discovery of planetary regularities, the discoveries of these many principles in empirical explorations on intellectual processes in machines should lead to a science, eventually. (Minsky & Papert, 1973, p. 11)5) Problems in Machine Intelligence Arise Because Things Obvious to Any Person Are Not Represented in the ProgramMany problems arise in experiments on machine intelligence because things obvious to any person are not represented in any program. One can pull with a string, but one cannot push with one.... Simple facts like these caused serious problems when Charniak attempted to extend Bobrow's "Student" program to more realistic applications, and they have not been faced up to until now. (Minsky & Papert, 1973, p. 77)What do we mean by [a symbolic] "description"? We do not mean to suggest that our descriptions must be made of strings of ordinary language words (although they might be). The simplest kind of description is a structure in which some features of a situation are represented by single ("primitive") symbols, and relations between those features are represented by other symbols-or by other features of the way the description is put together. (Minsky & Papert, 1973, p. 11)[AI is] the use of computer programs and programming techniques to cast light on the principles of intelligence in general and human thought in particular. (Boden, 1977, p. 5)The word you look for and hardly ever see in the early AI literature is the word knowledge. They didn't believe you have to know anything, you could always rework it all.... In fact 1967 is the turning point in my mind when there was enough feeling that the old ideas of general principles had to go.... I came up with an argument for what I called the primacy of expertise, and at the time I called the other guys the generalists. (Moses, quoted in McCorduck, 1979, pp. 228-229)9) Artificial Intelligence Is Psychology in a Particularly Pure and Abstract FormThe basic idea of cognitive science is that intelligent beings are semantic engines-in other words, automatic formal systems with interpretations under which they consistently make sense. We can now see why this includes psychology and artificial intelligence on a more or less equal footing: people and intelligent computers (if and when there are any) turn out to be merely different manifestations of the same underlying phenomenon. Moreover, with universal hardware, any semantic engine can in principle be formally imitated by a computer if only the right program can be found. And that will guarantee semantic imitation as well, since (given the appropriate formal behavior) the semantics is "taking care of itself" anyway. Thus we also see why, from this perspective, artificial intelligence can be regarded as psychology in a particularly pure and abstract form. The same fundamental structures are under investigation, but in AI, all the relevant parameters are under direct experimental control (in the programming), without any messy physiology or ethics to get in the way. (Haugeland, 1981b, p. 31)There are many different kinds of reasoning one might imagine:Formal reasoning involves the syntactic manipulation of data structures to deduce new ones following prespecified rules of inference. Mathematical logic is the archetypical formal representation. Procedural reasoning uses simulation to answer questions and solve problems. When we use a program to answer What is the sum of 3 and 4? it uses, or "runs," a procedural model of arithmetic. Reasoning by analogy seems to be a very natural mode of thought for humans but, so far, difficult to accomplish in AI programs. The idea is that when you ask the question Can robins fly? the system might reason that "robins are like sparrows, and I know that sparrows can fly, so robins probably can fly."Generalization and abstraction are also natural reasoning process for humans that are difficult to pin down well enough to implement in a program. If one knows that Robins have wings, that Sparrows have wings, and that Blue jays have wings, eventually one will believe that All birds have wings. This capability may be at the core of most human learning, but it has not yet become a useful technique in AI.... Meta- level reasoning is demonstrated by the way one answers the question What is Paul Newman's telephone number? You might reason that "if I knew Paul Newman's number, I would know that I knew it, because it is a notable fact." This involves using "knowledge about what you know," in particular, about the extent of your knowledge and about the importance of certain facts. Recent research in psychology and AI indicates that meta-level reasoning may play a central role in human cognitive processing. (Barr & Feigenbaum, 1981, pp. 146-147)Suffice it to say that programs already exist that can do things-or, at the very least, appear to be beginning to do things-which ill-informed critics have asserted a priori to be impossible. Examples include: perceiving in a holistic as opposed to an atomistic way; using language creatively; translating sensibly from one language to another by way of a language-neutral semantic representation; planning acts in a broad and sketchy fashion, the details being decided only in execution; distinguishing between different species of emotional reaction according to the psychological context of the subject. (Boden, 1981, p. 33)Can the synthesis of Man and Machine ever be stable, or will the purely organic component become such a hindrance that it has to be discarded? If this eventually happens-and I have... good reasons for thinking that it must-we have nothing to regret and certainly nothing to fear. (Clarke, 1984, p. 243)The thesis of GOFAI... is not that the processes underlying intelligence can be described symbolically... but that they are symbolic. (Haugeland, 1985, p. 113)14) Artificial Intelligence Provides a Useful Approach to Psychological and Psychiatric Theory FormationIt is all very well formulating psychological and psychiatric theories verbally but, when using natural language (even technical jargon), it is difficult to recognise when a theory is complete; oversights are all too easily made, gaps too readily left. This is a point which is generally recognised to be true and it is for precisely this reason that the behavioural sciences attempt to follow the natural sciences in using "classical" mathematics as a more rigorous descriptive language. However, it is an unfortunate fact that, with a few notable exceptions, there has been a marked lack of success in this application. It is my belief that a different approach-a different mathematics-is needed, and that AI provides just this approach. (Hand, quoted in Hand, 1985, pp. 6-7)We might distinguish among four kinds of AI.Research of this kind involves building and programming computers to perform tasks which, to paraphrase Marvin Minsky, would require intelligence if they were done by us. Researchers in nonpsychological AI make no claims whatsoever about the psychological realism of their programs or the devices they build, that is, about whether or not computers perform tasks as humans do.Research here is guided by the view that the computer is a useful tool in the study of mind. In particular, we can write computer programs or build devices that simulate alleged psychological processes in humans and then test our predictions about how the alleged processes work. We can weave these programs and devices together with other programs and devices that simulate different alleged mental processes and thereby test the degree to which the AI system as a whole simulates human mentality. According to weak psychological AI, working with computer models is a way of refining and testing hypotheses about processes that are allegedly realized in human minds.... According to this view, our minds are computers and therefore can be duplicated by other computers. Sherry Turkle writes that the "real ambition is of mythic proportions, making a general purpose intelligence, a mind." (Turkle, 1984, p. 240) The authors of a major text announce that "the ultimate goal of AI research is to build a person or, more humbly, an animal." (Charniak & McDermott, 1985, p. 7)Research in this field, like strong psychological AI, takes seriously the functionalist view that mentality can be realized in many different types of physical devices. Suprapsychological AI, however, accuses strong psychological AI of being chauvinisticof being only interested in human intelligence! Suprapsychological AI claims to be interested in all the conceivable ways intelligence can be realized. (Flanagan, 1991, pp. 241-242)16) Determination of Relevance of Rules in Particular ContextsEven if the [rules] were stored in a context-free form the computer still couldn't use them. To do that the computer requires rules enabling it to draw on just those [ rules] which are relevant in each particular context. Determination of relevance will have to be based on further facts and rules, but the question will again arise as to which facts and rules are relevant for making each particular determination. One could always invoke further facts and rules to answer this question, but of course these must be only the relevant ones. And so it goes. It seems that AI workers will never be able to get started here unless they can settle the problem of relevance beforehand by cataloguing types of context and listing just those facts which are relevant in each. (Dreyfus & Dreyfus, 1986, p. 80)Perhaps the single most important idea to artificial intelligence is that there is no fundamental difference between form and content, that meaning can be captured in a set of symbols such as a semantic net. (G. Johnson, 1986, p. 250)Artificial intelligence is based on the assumption that the mind can be described as some kind of formal system manipulating symbols that stand for things in the world. Thus it doesn't matter what the brain is made of, or what it uses for tokens in the great game of thinking. Using an equivalent set of tokens and rules, we can do thinking with a digital computer, just as we can play chess using cups, salt and pepper shakers, knives, forks, and spoons. Using the right software, one system (the mind) can be mapped into the other (the computer). (G. Johnson, 1986, p. 250)19) A Statement of the Primary and Secondary Purposes of Artificial IntelligenceThe primary goal of Artificial Intelligence is to make machines smarter.The secondary goals of Artificial Intelligence are to understand what intelligence is (the Nobel laureate purpose) and to make machines more useful (the entrepreneurial purpose). (Winston, 1987, p. 1)The theoretical ideas of older branches of engineering are captured in the language of mathematics. We contend that mathematical logic provides the basis for theory in AI. Although many computer scientists already count logic as fundamental to computer science in general, we put forward an even stronger form of the logic-is-important argument....AI deals mainly with the problem of representing and using declarative (as opposed to procedural) knowledge. Declarative knowledge is the kind that is expressed as sentences, and AI needs a language in which to state these sentences. Because the languages in which this knowledge usually is originally captured (natural languages such as English) are not suitable for computer representations, some other language with the appropriate properties must be used. It turns out, we think, that the appropriate properties include at least those that have been uppermost in the minds of logicians in their development of logical languages such as the predicate calculus. Thus, we think that any language for expressing knowledge in AI systems must be at least as expressive as the first-order predicate calculus. (Genesereth & Nilsson, 1987, p. viii)21) Perceptual Structures Can Be Represented as Lists of Elementary PropositionsIn artificial intelligence studies, perceptual structures are represented as assemblages of description lists, the elementary components of which are propositions asserting that certain relations hold among elements. (Chase & Simon, 1988, p. 490)Artificial intelligence (AI) is sometimes defined as the study of how to build and/or program computers to enable them to do the sorts of things that minds can do. Some of these things are commonly regarded as requiring intelligence: offering a medical diagnosis and/or prescription, giving legal or scientific advice, proving theorems in logic or mathematics. Others are not, because they can be done by all normal adults irrespective of educational background (and sometimes by non-human animals too), and typically involve no conscious control: seeing things in sunlight and shadows, finding a path through cluttered terrain, fitting pegs into holes, speaking one's own native tongue, and using one's common sense. Because it covers AI research dealing with both these classes of mental capacity, this definition is preferable to one describing AI as making computers do "things that would require intelligence if done by people." However, it presupposes that computers could do what minds can do, that they might really diagnose, advise, infer, and understand. One could avoid this problematic assumption (and also side-step questions about whether computers do things in the same way as we do) by defining AI instead as "the development of computers whose observable performance has features which in humans we would attribute to mental processes." This bland characterization would be acceptable to some AI workers, especially amongst those focusing on the production of technological tools for commercial purposes. But many others would favour a more controversial definition, seeing AI as the science of intelligence in general-or, more accurately, as the intellectual core of cognitive science. As such, its goal is to provide a systematic theory that can explain (and perhaps enable us to replicate) both the general categories of intentionality and the diverse psychological capacities grounded in them. (Boden, 1990b, pp. 1-2)Because the ability to store data somewhat corresponds to what we call memory in human beings, and because the ability to follow logical procedures somewhat corresponds to what we call reasoning in human beings, many members of the cult have concluded that what computers do somewhat corresponds to what we call thinking. It is no great difficulty to persuade the general public of that conclusion since computers process data very fast in small spaces well below the level of visibility; they do not look like other machines when they are at work. They seem to be running along as smoothly and silently as the brain does when it remembers and reasons and thinks. On the other hand, those who design and build computers know exactly how the machines are working down in the hidden depths of their semiconductors. Computers can be taken apart, scrutinized, and put back together. Their activities can be tracked, analyzed, measured, and thus clearly understood-which is far from possible with the brain. This gives rise to the tempting assumption on the part of the builders and designers that computers can tell us something about brains, indeed, that the computer can serve as a model of the mind, which then comes to be seen as some manner of information processing machine, and possibly not as good at the job as the machine. (Roszak, 1994, pp. xiv-xv)The inner workings of the human mind are far more intricate than the most complicated systems of modern technology. Researchers in the field of artificial intelligence have been attempting to develop programs that will enable computers to display intelligent behavior. Although this field has been an active one for more than thirty-five years and has had many notable successes, AI researchers still do not know how to create a program that matches human intelligence. No existing program can recall facts, solve problems, reason, learn, and process language with human facility. This lack of success has occurred not because computers are inferior to human brains but rather because we do not yet know in sufficient detail how intelligence is organized in the brain. (Anderson, 1995, p. 2)Historical dictionary of quotations in cognitive science > Artificial Intelligence
-
5 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
6 power unit
- энергетический агрегат
- электрический силовой агрегат
- физическая единица мощности
- силовой агрегат
- источник электропитания радиоэлектронной аппаратуры
- исполнительный механизм
исполнительный механизм
Устройство для управления арматурой, предназначенное для перемещения регулирующего элемента в соответствии с командной информацией, поступающей от внешнего источника энергии.
[ ГОСТ Р 52720-2007]
исполнительный механизм
Механизм, являющийся функциональным блоком, предназначенным для управления исполнительным органом в соответствии с командной информацией.
Примечание. В системах автоматического регулирования сред исполнительный механизм предназначен для перемещения затвора регулирующего органа
[ ГОСТ 14691-69]
исполнительный механизм
Силовой механизм, используемый для движения машины и ее частей.
[ ГОСТ Р МЭК 60204-1-2007]EN
(electric) actuator
device that produces a specified movement when excited by an electric signal
SOURCE: 351-18-46 MOD
[IEV ref 151-13-49]
actuator
In electrical engineering, the term actuator refers to a mechanism that causes a device to be turned on or off, adjusted or moved, usually in response to an electrical signal. In some literature the terms actor or effector are also used. The term “effector” is preferred by programmers, whereas engineers tend to favor “actuator.”
An example of an actuator is a motor that closes blinds in response to a signal from a sunlight detector.
Actuators enable computers to control complex manufacturing processes without human intervention or supervision.
[ABB. Glossary of technical terms. 2010]FR
actionneur (électrique), m
dispositif qui produit un mouvement spécifié en réponse à un signal électrique
SOURCE: 351-18-46 MOD
[IEV ref 151-13-49]Тематики
- арматура трубопроводная
- исполнительное устройство, механизм
- электробезопасность
EN
источник электропитания радиоэлектронной аппаратуры
источник электропитания РЭА
Нерекомендуемый термин - источник питания
Устройство силовой электроники, входящее в состав радиоэлектронной аппаратуры и преобразующее входную электроэнергию для согласования ее параметров с входными параметрами составных частей радиоэлектронной аппаратуры.
[< size="2"> ГОСТ Р 52907-2008]
источник питания
Часть устройства, обеспечивающая электропитание остальных модулей устройства.
[ http://www.lexikon.ru/dict/net/index.html]EN
power supply
An electronic module that converts power from some power source to a form which is needed by the equipment to which power is being supplied.
[Comprehensive dictionary of electrical engineering / editor-in-chief Phillip A. Laplante.-- 2nd ed.]
Рис. ABB
Структурная схема источника электропитанияThe input side and the output side are electrically isolated against each other
Вход и выход гальванически развязаны
Терминология относящая к входу
Primary side
Первичная сторона
Input voltage
Входное напряжение
Primary grounding
Current consumption
Потребляемый ток
Inrush current
Пусковой ток
Input fuse
Предохранитель входной цепи
Frequency
Частота
Power failure buffering
Power factor correction (PFC)
Коррекция коэффициента мощности
Терминология относящая к выходу
Secondary side
Вторичная сторона
Output voltage
Выходное напряжение
Secondary grounding
Short-circuit current
То короткого замыкания
Residual ripple
Output characteristics
Выходные характеристики
Output current
Выходной ток
Различают первичные и вторичные источники питания.
К первичным относят преобразователи различных видов энергии в электрическую, например:
- аккумулятор (преобразует химическую энергию.
Вторичные источники не генерируют электроэнергию, а служат лишь для её преобразования с целью обеспечения требуемых параметров (напряжения, тока, пульсаций напряжения и т. п.)Задачи вторичного источника питания
- Обеспечение передачи мощности — источник питания должен обеспечивать передачу заданной мощности с наименьшими потерями и соблюдением заданных характеристик на выходе без вреда для себя. Обычно мощность источника питания берут с некоторым запасом.
- Преобразование формы напряжения — преобразование переменного напряжения в постоянное, и наоборот, а также преобразование частоты, формирование импульсов напряжения и т. д. Чаще всего необходимо преобразование переменного напряжения промышленной частоты в постоянное.
- Преобразование величины напряжения — как повышение, так и понижение. Нередко необходим набор из нескольких напряжений различной величины для питания различных цепей.
- Стабилизация — напряжение, ток и другие параметры на выходе источника питания должны лежать в определённых пределах, в зависимости от его назначения при влиянии большого количества дестабилизирующих факторов: изменения напряжения на входе, тока нагрузки и т. д. Чаще всего необходима стабилизация напряжения на нагрузке, однако иногда (например для зарядки аккумуляторов) необходима стабилизация тока.
- Защита — напряжение или ток нагрузки в случае неисправности (например, короткого замыкания) каких-либо цепей может превысить допустимые пределы и вывести электроприбор или сам источник питания из строя. Также во многих случаях требуется защита от прохождения тока по неправильному пути: например прохождения тока через землю при прикосновении человека или постороннего предмета к токоведущим частям.
- Гальваническая развязка цепей — одна из мер защиты от протекания тока по неверному пути.
- Регулировка — в процессе эксплуатации может потребоваться изменение каких-либо параметров для обеспечения правильной работы электроприбора.
- Управление — может включать регулировку, включение/отключение каких-либо цепей или источника питания в целом. Может быть как непосредственным (с помощью органов управления на корпусе устройства), так и дистанционным, а также программным (обеспечение включения/выключения, регулировка в заданное время или с наступлением каких-либо событий).
- Контроль — отображение параметров на входе и на выходе источника питания, включения/выключения цепей, срабатывания защит. Также может быть непосредственным или дистанционным.
Трансформаторный (сетевой) источник питания
Чаще всего состоит из следующих частей:- Сетевого трансформатора, преобразующего величину напряжения, а также осуществляющего гальваническую развязку;
- Выпрямителя, преобразующего переменное напряжение в пульсирующее;
- Фильтра для снижения уровня пульсаций;
- Стабилизатора напряжения для приведения выходного напряжения в соответствие с номиналом, также выполняющего функцию сглаживания пульсаций за счёт их «срезания».
В сетевых источниках питания применяются чаще всего линейные стабилизаторы напряжения, а в некоторых случаях и вовсе отказываются от стабилизации.
Достоинства такой схемы:- Простота построения и обслуживания
- Надёжность
- Низкий уровень радиопомех.
Недостатки:
- Большой вес и габариты, особенно при большой мощности: по большей части за счёт габаритов трансформатора и сглаживающего фильтра
- Металлоёмкость
- Применение линейных стабилизаторов напряжения вводит компромисс между стабильностью выходного напряжения и КПД: чем больше диапазон изменения напряжения, тем больше потери мощности.
- При отсутствии стабилизатора на выход источника питания проникают пульсации с частотой 100Гц.
В целом ничто не мешает применить в трансформаторном источнике питания импульсный стабилизатор напряжения, однако большее распространение получила схема с полностью импульсным преобразованием напряжения.
Импульсный источник питания
Широко распространённая схема импульсного источника питания состоит из следующих частей:- Входного фильтра, призванного предотвращать распространение импульсных помех в питающей сети
- Входного выпрямителя, преобразующего переменное напряжение в пульсирующее
- Фильтра, сглаживающего пульсации выпрямленного напряжения
- Прерывателя (обычно мощного транзистора, работающего в ключевом режиме)
- Цепей управления прерывателем (генератора импульсов, широтно-импульсного модулятора)
- Импульсного трансформатора, который служит накопителем энергии импульсного преобразователя, формирования нескольких номиналов напряжения, а также для гальванической развязки цепей (входных от выходных, а также, при необходимости, выходных друг от друга)
- Выходного выпрямителя
- Выходных фильтров, сглаживающих высокочастотные пульсации и импульсные помехи.
Достоинства такого блока питания:
- Можно достичь высокого коэффициента стабилизации
- Высокий КПД. Основные потери приходятся на переходные процессы, которые длятся значительно меньшее время, чем устойчивое состояние.
- Малые габариты и масса, обусловленные как меньшим выделением тепла на регулирующем элементе, так и меньшими габаритами трансформатора, благодаря тому, что последний работает на более высокой частоте.
- Меньшая металлоёмкость, благодаря чему мощные импульсные источники питания стоят дешевле трансформаторных, несмотря на бо́льшую сложность
- Возможность включения в сети широкого диапазона напряжений и частот, или даже постоянного тока. Благодаря этому возможна унификация техники, производимой для различных стран мира, а значит и её удешевление при массовом производстве.
Однако имеют такие источники питания и недостатки, ограничивающие их применение:
- Импульсные помехи. В связи с этим часто недопустимо применение импульсных источников питания для некоторых видов аппаратуры.
- Невысокий cosφ, что требует включения компенсаторов коэффициента мощности.
- Работа большей части схемы без гальванической развязки, что затрудняет обслуживание и ремонт.
- Во многих импульсных источниках питания входной фильтр помех часто соединён с корпусом, а значит такие устройства требуют заземления.
[Википедия]
Недопустимые, нерекомендуемые
Тематики
Обобщающие термины
Синонимы
EN
физическая единица мощности
—
[Я.Н.Лугинский, М.С.Фези-Жилинская, Ю.С.Кабиров. Англо-русский словарь по электротехнике и электроэнергетике, Москва, 1999 г.]Тематики
- электротехника, основные понятия
EN
энергетический агрегат
—
[Я.Н.Лугинский, М.С.Фези-Жилинская, Ю.С.Кабиров. Англо-русский словарь по электротехнике и электроэнергетике, Москва, 1999 г.]Тематики
- электротехника, основные понятия
EN
3.30 силовой агрегат (power unit): Комбинация электрического мотора, сопряженной силовой энергоустановки и системы их управления, предназначенная для приведения ТСТЭ в движение.
Источник: ГОСТ Р 54111.3-2011: Дорожные транспортные средства на топливных элементах. Требования техники безопасности. Часть 3. Защита людей от поражения электрическим током оригинал документа
3.11 электрический силовой агрегат (power unit): Комбинация электрического мотора, сопряженной силовой энергоустановки и системы их управления, предназначенная для приведения ТСТЭ в движение.
Источник: ГОСТ Р 54111.1-2010: Дорожные транспортные средства на топливных элементах. Требования безопасности. Часть 1. Функциональная безопасность транспортного средства оригинал документа
Англо-русский словарь нормативно-технической терминологии > power unit
-
7 педагогический
прил. pedagogic(al), educational педагогический институтпедагогическ|ий - pedagogical;
~ совет masters`/teacher`s meeting;
~ талант gift for teaching;
~ие способности teaching abilbty;
~ институт teacher-training college, pedagogical institute;
~ училище primary-school teachers` course;
~ие кадры teachers;
~ая практика teaching practice, student teaching;
~ая литература literature on education;
~ое образование pedagogical training;
с ~ой точки зрения from the educational point of view.Большой англо-русский и русско-английский словарь > педагогический
-
8 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
9 Tao-te Ching
Религия: "Канон Пути и его Благой Силы", "Книга о дао и дэ", (A primary Taoist writing, classic of Chinese philosophical literature) "Дао дэ цзин" -
10 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
11 Major
1. adjective1) attrib. (greater) größer...major part — Großteil, der
2) attrib. (important) bedeutend...; (serious) schwer [Unfall, Krankheit, Unglück, Unruhen]; größer... [Krieg, Angriff, Durchbruch]; schwer, größer... [Operation]of major interest/importance — von größerem Interesse/von größerer Bedeutung
major road — (important) Hauptverkehrsstraße, die; (having priority) Vorfahrtsstraße, die
3) (Mus.) Dur-2. nounin a major key — in Dur
1) (Mil.) Major, der2) (Amer. Univ.) Hauptfach, das3. intransitive verb(Amer. Univ.)major in something — etwas als Hauptfach haben
* * *['mei‹ə] 1. adjective 2. noun2) ((American) the subject in which you specialize at college or university: a major in physics; Her major is psychology.)3. verb((with in) (American) to study a certain subject in which you specialize at college or university: She is majoring in philosophy.)- academic.ru/44717/majority">majority- major-general
- the age of majority* * *ma·jor[ˈmeɪʤəʳ, AM -ɚ]a \major contribution ein bedeutender [o wichtiger] Beitraga \major event ein bedeutendes Ereignis; (main) Haupt-\major artery Hauptschlagader fyour car is going to need a \major overhaul ihr Auto muss von Grund auf überholt werdena \major catastrophe eine große Katastropheto be a \major influence großen Einfluss habena \major problem ein großes Problema \major crime ein schweres Verbrechento have \major depression eine starke Depression habena \major illness eine schwerwiegende Krankheitto undergo \major surgery sich akk einer größeren Operation unterziehenit's quite a \major operation es ist eine ziemlich komplizierte Operationin C \major in C-DurSmythe \major Smythe der ÄltereII. nshe was a philosophy \major sie hat Philosophie im Hauptfach studiertto have a \major in literature/history/maths Literatur/Geschichte/Mathematik als Hauptfach habento \major in German studies/physics/biology Deutsch/Physik/Biologie als Hauptfach studieren* * *['meɪdZə(r)]1. adj1) Haupt-; (= of great importance) bedeutend; cause, factor wesentlich; incident schwerwiegend, schwer wiegend; part, role groß, führend; (POL) party groß, führend; (= of great extent) großa major road —
a major factor in our decision/his defeat — ein wesentlicher Faktor bei unserem Entschluss/seiner Niederlage
a major poet —
Sapporo, the major city on Hokkaido — Sapporo, die wichtigste Stadt auf Hokkaido
matters of major interest — Angelegenheiten pl von großem or größerem Interesse
major chord — Durakkord m
A flat major — As-Dur nt
3)2. n3) (JUR)4) (US: subject) Hauptfach nthe's a psychology major — Psychologie ist/war sein Hauptfach
3. vi (US)to major in French — Französisch als Hauptfach studieren, das Examen mit Französisch im Hauptfach ablegen
* * ** * *1. adjective1) attrib. (greater) größer...major part — Großteil, der
2) attrib. (important) bedeutend...; (serious) schwer [Unfall, Krankheit, Unglück, Unruhen]; größer... [Krieg, Angriff, Durchbruch]; schwer, größer... [Operation]of major interest/importance — von größerem Interesse/von größerer Bedeutung
major road — (important) Hauptverkehrsstraße, die; (having priority) Vorfahrtsstraße, die
3) (Mus.) Dur-2. noun1) (Mil.) Major, der2) (Amer. Univ.) Hauptfach, das3. intransitive verb(Amer. Univ.)* * *adj.Haupt- präfix.größt adj.hauptsächlich adj. n.Major -e m. -
12 major
1. adjective1) attrib. (greater) größer...major part — Großteil, der
2) attrib. (important) bedeutend...; (serious) schwer [Unfall, Krankheit, Unglück, Unruhen]; größer... [Krieg, Angriff, Durchbruch]; schwer, größer... [Operation]of major interest/importance — von größerem Interesse/von größerer Bedeutung
major road — (important) Hauptverkehrsstraße, die; (having priority) Vorfahrtsstraße, die
3) (Mus.) Dur-2. nounin a major key — in Dur
1) (Mil.) Major, der2) (Amer. Univ.) Hauptfach, das3. intransitive verb(Amer. Univ.)major in something — etwas als Hauptfach haben
* * *['mei‹ə] 1. adjective 2. noun2) ((American) the subject in which you specialize at college or university: a major in physics; Her major is psychology.)3. verb((with in) (American) to study a certain subject in which you specialize at college or university: She is majoring in philosophy.)- academic.ru/44717/majority">majority- major-general
- the age of majority* * *ma·jor[ˈmeɪʤəʳ, AM -ɚ]a \major contribution ein bedeutender [o wichtiger] Beitraga \major event ein bedeutendes Ereignis; (main) Haupt-\major artery Hauptschlagader fyour car is going to need a \major overhaul ihr Auto muss von Grund auf überholt werdena \major catastrophe eine große Katastropheto be a \major influence großen Einfluss habena \major problem ein großes Problema \major crime ein schweres Verbrechento have \major depression eine starke Depression habena \major illness eine schwerwiegende Krankheitto undergo \major surgery sich akk einer größeren Operation unterziehenit's quite a \major operation es ist eine ziemlich komplizierte Operationin C \major in C-DurSmythe \major Smythe der ÄltereII. nshe was a philosophy \major sie hat Philosophie im Hauptfach studiertto have a \major in literature/history/maths Literatur/Geschichte/Mathematik als Hauptfach habento \major in German studies/physics/biology Deutsch/Physik/Biologie als Hauptfach studieren* * *['meɪdZə(r)]1. adj1) Haupt-; (= of great importance) bedeutend; cause, factor wesentlich; incident schwerwiegend, schwer wiegend; part, role groß, führend; (POL) party groß, führend; (= of great extent) großa major road —
a major factor in our decision/his defeat — ein wesentlicher Faktor bei unserem Entschluss/seiner Niederlage
a major poet —
Sapporo, the major city on Hokkaido — Sapporo, die wichtigste Stadt auf Hokkaido
matters of major interest — Angelegenheiten pl von großem or größerem Interesse
major chord — Durakkord m
A flat major — As-Dur nt
3)2. n3) (JUR)4) (US: subject) Hauptfach nthe's a psychology major — Psychologie ist/war sein Hauptfach
3. vi (US)to major in French — Französisch als Hauptfach studieren, das Examen mit Französisch im Hauptfach ablegen
* * *major [ˈmeıdʒə(r)]A s1. MIL Major m2. UNIV USa) Hauptfach nb) Student, der Geschichte etc als Hauptfach belegt hat:she’s a history major sie studiert als oder im Hauptfach Geschichte3. JUR Volljährige(r) m/f(m), Mündige(r) m/f(m):become a major volljährig oder mündig werden4. MUSa) Dur nb) Durakkord mc) Durtonart f5. Logik:B adj1. größer(er, e, es) (auch fig an Bedeutung, Interesse etc), fig auch bedeutend, wichtig, schwerwiegend:major illness schwer(er)e Krankheit;major party POL große Partei;major penalty (Eishockey) große Strafe;major poet großer Dichter;major repairs größere Reparaturen;major road Haupt(verkehrs)straße f;2. Mehrheits…:major vote die von der Mehrheit abgegebenen Stimmen pl3. JUR volljährig, mündig4. MUSa) groß (Terz etc)b) Dur…:C major C-Dur n5. US Hauptfach…6. der ältere oder erste:Cato Major der ältere Cato* * *1. adjective1) attrib. (greater) größer...major part — Großteil, der
2) attrib. (important) bedeutend...; (serious) schwer [Unfall, Krankheit, Unglück, Unruhen]; größer... [Krieg, Angriff, Durchbruch]; schwer, größer... [Operation]of major interest/importance — von größerem Interesse/von größerer Bedeutung
major road — (important) Hauptverkehrsstraße, die; (having priority) Vorfahrtsstraße, die
3) (Mus.) Dur-2. noun1) (Mil.) Major, der2) (Amer. Univ.) Hauptfach, das3. intransitive verb(Amer. Univ.)* * *adj.Haupt- präfix.größt adj.hauptsächlich adj. n.Major -e m. -
13 school
school [sku:l]1. nouna. école f ; ( = secondary school) lycée m ; (up to 16 only) collège m ; (US = university) (inf) fac (inf) f• to go to/to leave school aller à/quitter l'école• at or in school à l'écolec. (University) faculté f• he's at law/medical school il est en faculté de droit/médecinee. [of painting, philosophy] école ff. [of fish] banc m2. compounds[equipment, edition, doctor, uniform] scolaire• out of school hours en dehors des heures de cours ► school inspector noun (British) (secondary) ≈ inspecteur m, -trice f d'académie ; (primary) ≈ inspecteur m, -trice f primaire• to raise the school-leaving age prolonger la scolarité (to jusqu'à) ► school library noun (books only) bibliothèque f scolaire ; (books and other resources) centre m de documentation• to do the school run emmener les enfants à l'école ► school superintendent noun (US) inspecteur m, - trice f* * *[skuːl] 1.1) School, University école fbroadcasts for schools — émissions fpl scolaires
school starts/finishes — les cours commencent/finissent
2) US ( university) université f3) (of painting, literature, thought) école f4) ( of whales etc) banc m2.noun modifier gen [ holiday, outing, life, uniform, year] scolaire; ( of particular school) [ facilities] de l'école3.transitive verb dresser [horse] -
14 major
a \major contribution ein bedeutender [o wichtiger] Beitrag;a \major event ein bedeutendes Ereignis;( main) Haupt-;\major artery Hauptschlagader f;your car is going to need a \major overhaul ihr Auto muss von Grund auf überholt werden;a \major catastrophe eine große Katastrophe;the \major disaster of the decade die größte Katastrophe des Jahrzehnts;to be a \major influence großen Einfluss haben;a \major problem ein großes Problema \major crime ein schweres Verbrechen;to have \major depression eine starke Depression haben;a \major illness eine schwerwiegende Krankheit;to undergo \major surgery sich akk einer größeren Operation unterziehen;it's quite a \major operation es ist eine ziemlich komplizierte Operationin C \major in C-DurSmythe \major Smythe der Ältere nshe was a philosophy \major sie hat Philosophie im Hauptfach studiert; -
15 pass
[pɑːs] 1. сущ.1)а) проход, путь, дорога прям. и перен.б) ущелье; перевалSyn:в) воен. стратегически важный проход; стратегическое укрепление, высотаSyn:г) фарватер, пролив, судоходный каналд) переулок, проулок, узкая улица2)а) прохождение, проход, проезд, переходPrimary function of the subsystem is to correct the flight trajectory to assure a close pass by Mars. — Основная функция подсистемы - это корректировать траекторию полёта, чтобы обеспечить прохождение в максимальной близости от Марса.
Syn:б) уход из жизни, смертьв) карт. пасг) информ. передача, пересылка; проход, просмотр3) оценка "зачёт"; сдача экзамена4) стечение обстоятельств, сложившаяся ситуацияThings have come to a pretty pass. — Дела приняли скверный оборот.
Syn:5)а) пропускб) воен. увольнительнаяThe soldier had a weekend pass. — Солдат получил увольнительную на неделю.
г) контрамарка6) выпад ( в фехтовании)Syn:7) пасс, движение рук (гипнотизёра, фокусника, жонглёра); фокус- make the pass- make a pass at smb.Syn:8) спорт. пас, передача, бросокto complete / throw a pass — делать, выполнять бросок
touchdown pass — гол ( в регби)
••- bring to pass- come to pass
- hold the pass
- pass in review 2. гл.1)а) идти; проходить, проезжатьto pass unheeded / unnoticed — проходить незамеченным
Pass right along, please! — Проходите мимо, пожалуйста!
The guard allowed the visitor to pass. — Охранник разрешил посетителю пройти.
She passed close by me without a sign of recognition. — Она прошла мимо меня и не узнала.
I've never passed the spot without thinking of her. — Я никогда не проходил мимо этого места, не вспомнив о ней.
Syn:б) идти, проходить, тянуться ( о дороге)The path passes round a bay, where there is a solitary cottage. — Тропинка бежит вокруг залива, в окрестностях которого стоит одинокий коттедж.
2)а) пересекать, переходить, переезжать; переправлятьсяSyn:б) переправлять, перевозитьSyn:3) ходить, циркулировать, распространяться"Freddy's parents were trying to pass," she went on sombrely. "Like so many rich German Jews." — "Родители Фредди старались скрыть своё происхождение", - продолжала она грустно. - "Как многие богатые немецкие евреи."
5)а) переходить (из одних рук в другие, из одного места в другое); переходить по наследствуб) превращаться, переходить ( из одного состояния в другое), менятьсяA substance passes from the solid to the liquid state. — Вещество переходит из твёрдого состояния в жидкое.
The sky was a deep pink, passing into gold. — Небо было тёмно-розового цвета, постепенно переходящего в золотой.
в) ( pass into) становиться частьюThe deeds of these few brave men have passed into history. — Дела этих храбрецов вошли в историю.
6) обмениваться (репликами, информацией, письмами)The Count entered. Salutations passed. — Вошёл граф. Произошёл обмен приветствиями.
7)а) уходить, оставлять, покидатьб) отклоняться, отходить8) эвф.;.= pass on, = pass away, = pass over уйти, отойти ( умереть)to pass to God / heaven — отправиться к Богу, на небеса
to pass away by smth. — умереть от чего-л.
I'm sorry to hear that your favourite uncle passed over last week. — С прискорбием узнал, что ваш любимый дядя скончался на прошлой неделе.
There passed from among us a man who held a high position in English literature. — От нас ушёл человек, который занимал важное место в английской литературе.
About 6 o'clock he was seen to turn on his left side, breathe a deep sigh, and pass hence. — Около 6 часов заметили, как он повернулся на левый бок, глубоко вздохнул и отошёл.
Syn:9)а) идти, проходить, пролетать ( о времени)Time passes quickly on vacation. — На отдыхе время проходит быстро.
Syn:б) проходить, кончаться, прекращаться; исчезатьWait for the rain to pass. — Подожди, пока пройдёт дождь.
The danger has passed. — Опасность миновала.
10) мелькнуть, появиться11) предолевать ( цензуру); проходить ( без проверки или испытания); удаваться, быть успешным (в качестве уловки, трюка)12)а) принимать, утверждать (закон, резолюцию)Congress is expected to pass the bill. — Ожидается, что конгресс утвердит законопроект.
б) быть принятым, быть одобренным ( законодательном органом)The bill passed without substantial alteration. — Законопроект был принят без существенных изменений.
13)Very few could pass even the most elementary examination. — Очень немногие могли сдать даже самый простой экзамен.
My son hopes to pass for a lawyer. — Мой сын надеется сдать экзамен на адвоката.
б) ставить зачёт; пропускать ( экзаменующегося)в) ( pass into) поступить в ( учебное заведение)It is not easy to pass into this medical school. — На этот медицинский факультет поступить непросто.
г) ( pass through) пройти, окончить курс (в колледже, университете)He passed through three years of college without really learning anything. — Он три года проучился в колледже, но толком ничему не научился.
14) происходить, случаться, иметь местоI saw what was passing. — Я видел, что происходило.
Tell no one of the secret that has passed between us. — Никому не говори о том, что между нами произошло.
Syn:15)а) = pass (up)on выносить (решение, приговор)to pass the death sentence on smb. — вынести кому-л. смертный приговор
Syn:б) быть вынесенным (о решении, приговоре)The verdict and judgment passed for the defendant. — Решение присяжных и суда было вынесено в пользу ответчика.
16) спорт. делать выпад ( в фехтовании)Syn:17) делать пассы, перемещать объекты с одного места на другое ( при демонстрации фокусов)18) карт. пасовать, объявлять "пас"19)а) пропускать, опускать, не упоминатьб) проходить незамеченным, сходитьLet that pass. — Не будем об этом говорить.
20) = pass through испытывать, выносить, выдерживатьSyn:21)а) обгонять, опережатьSyn:б) превышать, превосходить; выходить за пределы, переходить границыDick has already passed his father in height. — Дик уже выше своего отца.
It passes all comprehension. — Это превосходит всякое понимание.
Syn:22) проводить (чем-л. по чему-л.); помещатьto pass a wet sponge over smth. — провести мокрой губкой по чему-л.
to pass smth. through a filter — пропускать что-л. через фильтр
He passed his sword through his enemy's body. — Он пронзил врага мечом.
Pass your eyes over this letter. — Просмотрите это письмо.
He passed his hand across his forehead. — Он провёл рукой по лбу.
You'd look neater if you passed a comb through your hair now and again. — Ты бы выглядел приличнее, если бы иногда причёсывался.
Passing his hand through the hole, he could feel a hard object. — Засунув руку в дыру, он нашёл что-то твёрдое.
23) проводить, коротатьMother passes her time knitting. — Мама всё время вяжет.
24)а) передаватьto pass the word — передать устно информацию; отдавать приказ
to pass round the hat — пустить шапку по кругу, устроить сбор пожертвований
Please pass me the salt. — Передай мне, пожалуйста, соль.
Pass the news along. — Передай эту новость дальше.
When you've read the letter, will you pass it back to me? — Когда прочтёшь письмо, отдай мне его обратно.
Syn:б) спорт. пасовать, передавать мяч ( в футболе)г) быть в обращении, иметь хождение ( о деньгах)This coin will not pass. — Эту монету не примут.
25) давать (слово, клятву, обещание)26)а) издавать, произносить, высказыватьto pass a remark — высказать мнение, сделать замечание
He called her Fatty and passed remarks about her figure. — Он называл её Толстушкой и отпускал всякие замечания относительно её фигуры.
Syn:б) читать, зачитывать, оглашать ( в официальном порядке)•- pass as- pass away
- pass by
- pass down
- pass in
- pass off
- pass on
- pass out
- pass over
- pass up••to pass by on the other side — не оказать помощи, не проявить сочувствия
to pass in one's checks — разг. умереть
-
16 France
The continental European country with which Portugal has had the closest and most friendly relations since the Middle Ages and whose culture since early modern times has been the most important model for Portugal's culture. Beginning in the Reconquest, French groups assisted the Portuguese in fighting the Muslims, and Portugal's first royal dynasty was Burgundian. Various French religious orders settled in Portugal and brought new skills and ideas. Franco-Portuguese relations in diplomacy went through various phases after a virtual break between the two monarchies during the Hundred Years' War and Castile's campaigns to conquer Portugal up to the battle of Aljubarrota (1385), when France was the main ally of Castile. France gave Portugal vital assistance in the 16th and 17th centuries against Spanish aggression. French aid was given to Dom Antônio, Prior of Crato, who opposed Filipe's domination of Portugal, and to restoration Portugal during the War of Restoration (1640-68). With the important exception of the disastrous Napoleonic invasions and war (1807-11), Franco-Portuguese relations in diplomacy, trade, and culture were exceptionally good from the first quarter of the 19th century.In part as a response to unpopular Castilianization during Spain's domination, the Portuguese found French culture a comforting, novel foil and prestigious alternative. Despite Great Britain's dominance in matters commercial, diplomatic, and political under the Anglo- Portuguese Alliance, French culture and politics came to enjoy primary importance in Portugal. Even in commerce, France was Portugal's third or fourth best customer during the 19th century. Especially between 1820 and 1960, French influence provided a major model for the well-educated.A brief list of some key political, literary, philosophical, and artistic ideas Portugal eagerly embraced is suggestive. King Pedro IV's 1826 Charter ( A Carta) was directly modeled on an early French constitution. French models of liberalism and socialism prevailed in politics; impressionism in art; romanticism and realism, Parnassian-ism, and symbolism in literature; positivism and Bergsonianism in philosophy, etc. During the 18th and 19th centuries, the Portuguese language, including vocabulary and orthography (spelling), experienced extensive Frenchification. French became the second language of Portugal's elite, providing access to knowledge and information vital for the education and development of isolated Portugal.French cultural influences became pervasive and entered the country by various means: through the French invasions before 1811, trade and commerce, improved international communication and transportation, Portuguese emigration to France (which became a mass movement after 1950), and close diplomatic and intellectual relations. An example of the importance of French culture until recently, when British and American cultural influences have become more significant, was that works in French dominated foreign book sections in Portuguese bookstores. If Portugal retained the oldest diplomatic link in world history with Britain, its chief cultural model until recently was France. Until after the Revolution of 25 April 1974, the largest portion of Portugal's educated elite studying abroad resided in France and took French higher degrees. The pattern of Portuguese students in higher education abroad has diversified in the years since, and now a significant portion are studying in other European continental states as well as in Britain and the United States. Diplomatic posts in France rank high in the pecking order of Portugal's small foreign service. -
17 school
school [sku:l]1 noun(a) (educational establishment) école f, établissement m scolaire; (secondary school → to age 15) collège m; (→ 15 to 18) lycée m; (classes) école f, classe f, classes fpl, cours mpl;∎ to go to school aller à l'école ou au collège ou au lycée;∎ to be at or in school être à l'école ou en classe;∎ to send one's children to school envoyer ses enfants à l'école;∎ parents have a duty to send their children to school les parents ont le devoir d'envoyer leurs enfants à l'école ou de scolariser leurs enfants;∎ what are you going to do when you leave school? qu'est-ce que tu comptes faire quand tu auras quitté l'école ou fini ta scolarité?;∎ I was at school with him j'étais en classe avec lui, c'était un de mes camarades de classe;∎ he's still at school il va encore à l'école;∎ to go skiing/sailing with the school ≃ aller en classe de neige/de mer;∎ television for schools télévision f scolaire;∎ there's no school today il n'y a pas (d')école ou il n'y a pas classe aujourd'hui;∎ school starts at nine (primary) l'école ou la classe commence à neuf heures; (secondary) les cours commencent à neuf heures;∎ school starts back next week c'est la rentrée (scolaire ou des classes) la semaine prochaine;∎ see you after school on se voit après l'école ou la classe;∎ the whole school is or are invited toute l'école est invitée;∎ figurative the school of life l'école f de la vie;∎ I went to the school of hard knocks j'ai été à rude école(b) (institute) école f, académie f(c) University (department) département m, institut m; (faculty) faculté f; (college) collège m; American (university) université f;∎ London School of Economics = institut d'études économiques de l'université de Londres;∎ she's at law school elle fait des études de droit, elle fait son droit(d) (of art, literature) école f;∎ figurative a doctor of the old school un médecin de la vieille école ou de la vieille garde;∎ the Florentine/classical school l'école florentine/classique(e) (training session) stage m;∎ a two-day school for doctors un stage de deux jours pour les médecins∎ the Schools l'École f, la scolastique(h) (of fish, porpoises) banc m(trip, doctor) scolaire;∎ I'm not allowed to stay up late on school nights je n'ai pas le droit de me coucher tard quand il y a école le lendemain;∎ British to do the school run emmener les enfants à l'école (à tour de rôle)∎ to be schooled in monetary/military matters être rompu aux questions monétaires/militaires;∎ she schooled herself to listen to what others said elle a appris à écouter (ce que disent) les autres;∎ she is well schooled in diplomacy elle a une bonne formation diplomatique(b) (send to school) envoyer à l'école, scolariser►► school age âge m scolaire;school board conseil m d'établissement;Radio & Television schools broadcasting émissions fpl scolaires;school buildings bâtiments mpl scolaires;school bus car m de ramassage scolaire;school of dance, dancing school académie f ou école f de danse;school day journée f scolaire ou d'école;school dinners repas mpl servis à la cantine (de l'école);school district = aux États-Unis, autorité locale décisionnaire dans le domaine de l'enseignement primaire et secondaire;school fees frais mpl de scolarité;school friend camarade mf de classe ou d'école, familiar copain (copine) m,f de classe ou d'école;British school governor membre m du conseil de gestion de l'école;school holiday jour m de congé scolaire;∎ tomorrow is a school holiday il n'y a pas école ou classe ou cours demain;∎ during the school holidays pendant les vacances ou congés scolaires;school hours heures fpl de classe ou d'école;∎ in school hours pendant les heures de classe;∎ out of school hours en dehors des heures de classe;school magazine journal m de l'école;school of medicine faculté f de médecine;school milk = lait offert aux élèves dans le primaire;school of motoring auto-école f, école f de conduite;school report bulletin m scolaire;school of thought école f de pensée; figurative théorie f;∎ one school of thought argues that this is due to genetic factors il existe une théorie selon laquelle ceci a une origine génétique;school tie = cravate propre à une école et faisant partie de l'uniforme;school uniform uniforme m scolaire;school year année f scolaire;∎ my school years ma scolarité, mes années fpl d'école;∎ the school year runs from September to July l'année scolaire dure de septembre à juillet
См. также в других словарях:
Primary source — [ [http://www.lib.umd.edu/guides/primary sources.html Primary, Secondary and Tertiary Sources, UM Libraries] ] [ [http://www.library.jcu.edu.au/LibraryGuides/primsrcs.shtml JCU Primary, Secondary Tertiary Sources] ] is a term used in a number of… … Wikipedia
LITERATURE, JEWISH — Literature on Jewish themes and in languages regarded as Jewish has been written continuously for the past 3,000 years. What the term Jewish literature encompasses, however, demands definition, since Jews have lived in so many countries and have… … Encyclopedia of Judaism
Literature Circles — are a student s equivalent in the classroom of an adult book club. The aim is to encourage student choice and a love of reading in young people. The true intent of Literature Circles is to allow students to practice and develop the skills and… … Wikipedia
Primary sclerosing cholangitis — Classification and external resources Cholangiogram of primary sclerosing cholangitis. ICD 10 K … Wikipedia
Primary ciliary dyskinesia — Classification and external resources Normal cilia (A) cilia in Kartagener s syndrome (B). ICD 10 Q … Wikipedia
Primary progressive aphasia — (PPA) is a type of dementia characterized most prominently by an insidious and progressive disorder of language and speech abilities. It was first described by Marsel Mesulam in 1982. There is no approved treatment. Rapid and sustained… … Wikipedia
literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… … Universalium
Literature of Burma — The literature of Burma (or Myanmar) spans over a millennium. Burmese literature was historically influenced by Indian and Thai cultures, as seen in many works, such as the Ramayana . The Burmese language, unlike other Southeast Asian languages… … Wikipedia
Primary hypertrophic osteoathropathy — Pachydermoperiostosis Classification and external resources ICD 10 L62.0, M89.4 ICD 9 … Wikipedia
Primary Chronicle — Tale of Bygone Years in Radzivill Chronicle The Primary Chronicle (Old Church Slavonic: Повѣсть времяньныхъ лѣтъ; Belarusian: Аповесьць мінулых часоў; Russian: Повесть временных лет; Ukrainian … Wikipedia
Literature — The history of post Soviet Russian literature is defined by the changes introduced by Mikhail Gorbachev as part of the perestroika process, as well as the long ranging effects of the dissolution of the Soviet Union. The period of glasnost led… … Historical Dictionary of the Russian Federation